Code of Conduct
Applies to: all Staff
Effective from 14 August 2026 | Version 1
1. Our vision
Good Life Tribe Staff act with integrity and kindness. We are inclusive and go out of our way to ensure our Travellers, Clients and Staff feel welcome, included and respected.
We reject any form of discrimination or harassment. We call out inappropriate behaviour. We seek to be constantly learning and improving our performance and interaction with others. We foster an environment where all voices are valued regardless of age, race, gender identity, sexual orientation, ability, neurotype or any other characteristic.
Being an ethical business is very important to us. We follow the rule of law and fair practices. We partner with other ethical businesses and keep this under review.
Good Life Tribe Staff act with transparency and declare any conflicts of interests. We only use Good Life Tribe assets for business use.
2. Purpose and who this applies to
This Code of Conduct turns our vision into everyday standards of behaviour for how we treat each other, how we treat our Travellers and Clients, and how we run the business. It applies to every director, employee, casual and contractor engaged by Good Life Tribe, whenever they are working, driving, representing the business, or engaging with Travellers, Clients or the public on our behalf, including on tours, in vehicles, online, and at work-related events.
3. Our values in practice
Integrity and kindness
Be honest and fair in your dealings with Travellers, Clients, colleagues, suppliers and the public, even when it's uncomfortable.
Treat every person, Traveller, Client or colleague, with courtesy, patience and kindness, especially in moments of stress (delays, mobility difficulties, confusion or unexpected needs).
Inclusion and respect
Go out of your way to make Travellers, Clients and colleagues feel welcome, included and respected, regardless of age, race, gender identity, sexual orientation, ability, neurotype or any other characteristic.
Reject discrimination and harassment in any form. Speak up and call out inappropriate behaviour when you see it. You don't need to be the target to raise a concern (see our Bullying & Harassment Policy).
When planning and guiding Tours to a destination, ensure diverse perspectives are represented - including First Nations connections, women's history, migrant stories, local communities, and marginalised voices.
Continuous learning
Approach feedback, from Travellers, Clients, colleagues or directors, as a chance to improve, not something to be defensive about.
Take up training opportunities offered, particularly around disability awareness, cultural safety and working with older people.
Ethical business
Follow the law and fair practices in everything we do, including how we treat Staff, Travellers, Clients and competitors.
We choose to partner with other ethical businesses, and we keep those partnerships under review.
Transparency and conflicts of interest
Declare any conflict of interest, financial, personal or otherwise, to a Director as soon as it arises. A conflict doesn't have to be wrongdoing; not declaring one is the problem.
Do not use your position to obtain personal benefits, favours or preferential treatment for yourself, friends or family.
Use of business assets
Company vehicles, funds, equipment, accounts and branding are used for Good Life Tribe business only, not personal purposes, unless a Director has approved an exception.
4. How we treat our Travellers
Good Life Tribe works with older people, amongst other demographics, and our Travellers value being treated as capable, independent adults rather than people to be managed or spoken over. The following commitments draw on the same rights-based principles that underpin the aged care sector's Code of Conduct, adapted to a tour and recreation setting:
Choice and independence: we support Travellers to make their own choices about participation, pace and activities. We don't assume incapacity and we don't take over decisions a Traveller is able to make for themselves.
Dignity and respect: every Traveller is treated with courtesy and respect, and never spoken to in a way that is dismissive, patronising or infantilising. Always ask if a Traveller would like to be helped before physically assisting them e.g. pushing a wheelchair or holding a handbag. Do not initiate conversations about someone’s disability or physical condition; they may prefer to focus on other aspects of themselves.
Being heard: Travellers (and their families, where relevant) can raise concerns, feedback or complaints without fear that it will affect how they're treated (see our Customer Complaint Handling Policy). Our people are also expected to proactively raise and act on anything they notice that could affect a Traveller’s safety or quality of care, not just wait for a complaint to be made.
Privacy: personal and health-related information shared by Travellers and Clients (e.g. mobility needs, allergies, emergency contacts) is used only to deliver a safe tour experience and handled in line with our Privacy Policy.
Safety from harm: Travellers are provided services free from violence, discrimination, exploitation, neglect, abuse and sexual misconduct. We take concerns about abuse, neglect, exploitation, violence or sexual misconduct seriously and will respond appropriately, including escalating concerns to relevant authorities where required. We also take active steps to prevent these risks, including through staff training and ongoing review and improvement.
Note: Staff should not attempt to physically remove, hold, block or restrain a Traveller. Where there is an immediate risk of serious harm, staff should prioritise creating distance, protecting others and obtaining emergency assistance, consistent with our De-escalation Protocol.
5. Cultural safety and inclusion
Aboriginal and Torres Strait Islander Travellers, Clients and colleagues
Honour the deep, ongoing connection of First Nations peoples to the lands where we operate. Make best efforts to accurately include Indigenous histories and perspectives when planning and presenting tours.
Engage respectfully and be open to learning. Don't assume knowledge of culture or community, and be willing to ask and be corrected.
Be mindful of culturally significant sites, protocols and sensitivities on tour routes, and follow any specific guidance provided for a location, relevant community or Traveller.
LGBTQIA+ Travellers, Clients and colleagues
Use the names and pronouns a person asks you to use, and don't make assumptions about a Traveller’s relationships (e.g. a same-sex partner) or a colleague's identity.
Treat any information a Traveller or colleague shares about their identity or relationships as private, and don't share it with others without their permission.
Spiritual and religious needs
Respect Travellers' spiritual or religious practices where they affect a tour, for example, meal requirements, prayer times, or significant dates and accommodate these where reasonably possible.
Accessibility — vision and hearing impairment
Where a Traveller has a vision impairment, describe surroundings, hazards and directions verbally rather than relying on gestures or pointing. Ask if, and how, they would like to be guided if a specific occasion arises where it is necessary.
Where a Traveller has a hearing impairment, face the person when speaking, speak clearly rather than loudly, and check understanding. If appropriate, type what you want to say on a device and share it with the person. Don't assume a raised voice is the solution. Be mindful of not appearing suddenly in their field of vision.
Travellers who are not confident in English
To help everyone join in, speak simply, at a comfortable pace, and leverage digital translation tools if needed - such as Google Translate’s conversation mode for real-time speech or camera view for signs and written details.
Good Life Tribe does not currently provide interpreter services, and our Staff should be honest about this limitation with prospective Travellers or families at the time of enquiry, rather than assuming it will work out on the day.
Where a Traveller may have difficulty understanding important safety or tour information, discuss with them whether a support person, interpreter or other appropriate communication support is needed.
6. Protecting Travellers from undue influence
Because we work closely and build genuine relationships with older Travellers, we take extra care to protect them, and our people, from anything that could look like exploitation of that trust:
Staff must not accept cash gifts, loans, or be named as a beneficiary, executor or power of attorney in a Traveller’s will or estate.
Small, occasional, gestures of thanks of modest value (e.g. a box of chocolates, a card) are generally fine. If in doubt, or if something feels more significant, declare it to a Director.
Do not enter into private financial arrangements, side jobs, or personal caregiving arrangements with a Traveller outside of Good Life Tribe's services, without disclosing this to a Director first.
If a Traveller or family member raises concerns about another Traveller’s vulnerability to financial or emotional exploitation (by anyone, including family), raise it with a Director and record what was observed or reported. Do not investigate or make accusations yourself. This may need to be escalated to relevant authorities.
7. Standards of behaviour for Staff
Present professionally and punctually, and represent the Good Life Tribe brand appropriately in appearance, communication and conduct.
Never work while under the influence of alcohol or non-prescribed drugs, particularly when driving or supervising Travellers.
Be warm, welcoming, and treat all Travellers equally. Staff must maintain professional boundaries so that personal relationships never compromise the Traveller experience, safety, or work duties.
Use social media and online communication in a way that reflects our values. Never post content that identifies Travellers without consent, or that could bring the business into disrepute. Do not contact Travellers through personal social media accounts or personal messaging channels for non-business reasons.
Off-duty hours and staff spaces are private. Staff are never expected to host or meet with Travellers outside scheduled activities, and are fully empowered to decline off-duty invitations.
Follow all workplace health and safety directions, including those relating to vehicle safety and the safety and wellbeing of Travellers on tours.
8. If this Code is breached
We take breaches of this Code seriously. Depending on the circumstances, we may take appropriate action, which may include additional training, changes to duties or ending a person's engagement with Good Life Tribe. Genuine questions or uncertainty about how to apply this Code in a specific situation should be raised with a Director; asking is always the right call.
9. Review
This Code will be reviewed at least annually, and whenever our services, partnerships or the regulatory environment change materially.